Applications - Markup Calculator


This calculator shows how to calculate the markup and markup percentage given a specific unit cost and unit price. You can change any of the values below, and this will auto-update all other inputs.

how to calculate markup and markup percentage?

To calculate the Markup for a product or service that you sell, divide the profit you make per unit by your unit cost and multiply it by 100 to express it as a percentage. Here is the formula: Markup in % = 100 * (Revenue - Cost) / Cost. For example, if you sell a product for €10, and the cost to produce it is €3, then your Profit is €10 - €3 = €7, and your Markup percentage is €7 / €3 * 100 = 233%

what is the difference between margin and markup?

Margin expresses the profit made per sale (usually calculated as a percentage) and thus margin can never exceed 100%. Markup expresses the amount by which the cost is increased on a product or service to arrive at the selling price (usually calculated as a percentage).



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  1. Wikipedia: Markup
  2. Other tools: Equity Dilution Calculator, Margin Calculator, Margin and Markup Calculator, Sales Revenue Target Calculator, Metaverse Startup Ideas and Metaverse Business Opportunities


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