Services - Value Proposition Canvas Workshop


The Value Proposition Canvas is a Lean Startup template, that is used to develop, structure and document the value a business promises to deliver to customers, should they decide to purchase its products and services. The template is a visual, one-page chart with elements describing the benefits, features and experience offered to specific customer. According to Peter J Thomson "A value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy."

The one-page structure of the Value Proposition Canvas make it inherently simple, extremely effective and easy to maintain. The usage scenarios range from the creation of effective investor decks, to impactful sales pitch decks and sales collateral, and converting website landing pages.


While freely available online courses can help you progress on your own, they are by definition generic in the context and non-interactive in the delivery. Like our Lean Canvas Workshop and Business Model Canvas Workshop we designed the Neos Chronos Value Proposition Canvas Workshop agenda to go beyond the theoretical concept and generic examples. We bring you together with expert advisors, allowing you to access their wealth of business experience and receive personalised advice on questions specific and relevant to your business. All of this in a confidential and supportive setting.

Value Proposition Canvas Workshop Audience audience

Entrepreneurs requiring personalised advice and guidance.

Intrapreneurs using Lean Startup methods to launch propositions.

Executives who want to introduce startup thinking into their strategy, sales, marketing organisation.

Value Proposition Canvas Workshop Content method

Online (Skype) or on-premise personalised workshop with an expert advisor.

The advisor will introduce the concept of Value in a B2C and B2B context, the Value Proposition Canvas philosophy (as necessary) and will guide the discussion.

You will be encouraged to ask questions, and the advisor will challenge assumptions, provide pointers to alternatives, and opportunities to explore.

Value Proposition Canvas Workshop Deliverables deliverables

Expert advisor.

Workshop facilitation.

Value Proposition created during the workshop in Microsoft Excel, or any other of the supported formats.

Completion certificate.

Follow-up support in the first week after the workshop to help you become self-sufficient in the usage of the canvas (longer periods can be agreed).

Value Proposition Canvas Workshop - Before prep

We will send you a signed Non-Disclosure Agreement (NDA) protecting all information exchanged. The advisor will then get in touch for a brief preparatory session. You will be asked to share information on the business idea to be explored in the workshop. We will agree the date and time, and we will provide you with details so that you can pay the workshop fees.

Value Proposition Canvas Workshop - During learn

Our advisors are experienced business mentors & accomplished business professionals. You will get access to their wealth of experience to accelerate learning.

You can maximise the workshop benefit by familiarising yourself with the Value Proposition Canvas. You can find a template and relevant instructions within our Business Modeling Startup Pack (No cost, no registration download. Requires Microsoft Excel).

Value Proposition Canvas Workshop - After embed

You will receive a clean, editable copy of your value proposition in the Value Proposition Canvas format.

You can use this to validate assumptions and document acquired knowledge.

The advisor will be available to support you and answer follow-up questions (via Skype / Email).


Please select one of the editions below. We will redirect you to book a preparatory session with one of our advisors. In this session, we will ask you to share information on the business idea to explore in the workshop. We will also encourage you to ask any questions that are important to you. If you are happy to proceed, we will agree on the date and time, and we will provide you with details so that you can pay the workshop fees.


Our prices are listed in € which denotes European Euro (EUR). Pound Sterling Prices (GBP) are also offered using the official exchange rate of the day (or mid-market rate) as listed at Prices exclude UK Value Added Tax (VAT), which will be charged at the prevailing rate on the date of the invoice. There is no UK VAT charged for a) non-EU resident businesses and b) EU resident companies with a VAT registration (Reverse-Charge rules may still apply).

(*) The Expenses for on-premise delivery for the Enterprise Edition are charged in addition to the price shown. Details will be provided upfront.


For the avoidance of doubt, Neos Chronos is not affiliated with and has no financial interest in any of the companies mentioned in this article. All names and trademarks mentioned herein are the property of their respective owners. Please observe the Neos Chronos Terms of Use.

  1. Neos Chronos Entrepreneur For a Day Workshop
  2. Neos Chronos Lean Canvas Workshop
  3. Neos Chronos Business Model Canvas Workshop
  4. Neos Chronos Template Library